Bilbao, August 26, 2025 – AgileTV, an international television and video technology solutions company, has developed the TV platform that enabled Lowi to launch its first television service in Spain this past week.
In May of this year, Vodafone Spain selected AgileTV to develop the new TV service for its Lowi brand through an international tender process, in which AgileTV’s commercial proposition stood out among the rest of the competition.
The project demonstrates AgileTV’s ability to combine technical expertise and execution capabilities, achieving a significantly shorter implementation time than usual for this type of project. With this agreement, AgileTV has become Vodafone’s supplier for the development of Lowi TV and has achieved a milestone in the speed of its launch.
Lowi TV’s offering includes 114 channels, including premium brands and a Sports Pack with full coverage of LaLiga Hypermotion (Spanish second division football), as well as major tennis, cycling, and motorsports competitions. To enjoy this content, Lowi TV customers will be able to use advanced features to enhance their user experience, such as VOD, Startover, CatchUp, and Recordings, for example, using various Android devices, including an Android TV-based set-top box. Versions for use on LG and Samsung smart TVs and FireOS will soon be available.
Koldo Unanue, CEO of AgileTV, commented: “I am very pleased to have launched the TV service for Lowi in just three months, a shorter timeframe than is typical for projects of this complexity internationally. This milestone is possible thanks to the expertise and commitment of AgileTV’s professionals and demonstrates the scalability and competitiveness of the company’s operating model, while expanding our presence in the Spanish market.”
This collaboration consolidates AgileTV as a trusted technology partner for the provision of TV services globally, combining technical and operational excellence to help operators shape the future of television.
About AgileTV
Agile Content is a technology company that offers end-to-end solutions for the provision of pay TV services over the Internet. Its customers include telecommunications service providers, content generators, broadcasters and multimedia content management companies. Agile Content's portfolio ranges from fully managed TV services to SaaS applications and infrastructure platforms, providing a competitive and comprehensive portfolio of innovative, cost-effective and scalable products for its customers' and partners' TV business. Agile Content has a team more than 300 professionals distributed in 15 countries, has more than two decades of experience serving more than 140 global clients covering the entire content value chain with a holistic approach, and already reaches more than 50 million households around the world that watch television through one of its technologies. From its headquarters in Bilbao, it centralizes and coordinates R&D&I activities, collaborating with a diverse ecosystem of international companies to develop and drive innovations that will revolutionize the television experience in the coming decades. Founded in 2007, Agile Content has been listed on the BME Growth market since 2015.
About Lowi
Lowi is Vodafone Spain’s low-cost brand, launched in 2014 to provide simple, affordable and flexible telecommunications services. Known for its straightforward approach and customer-friendly offers, Lowi has grown rapidly to become one of Spain’s most recognized challenger brands.
With a focus on transparency, competitive pricing and digital-first experiences, Lowi delivers mobile, fiber and TV services to millions of customers across Spain.