Isabel Canales is an experienced marketing and commercial executive with more than 20 years of professional experience, particularly in the telecommunications sector. During her career , she held senior marketing responsibilities, contributing to the development of the company’s commercial strategy, brand positioning, product launches and customer-facing channels at a time of significant transformation in the telecommunications market. Her experience combines strategic marketing with digitalisation, commercial development and channel management, giving her a strong understanding of how telecom operators can translate technology into compelling customer propositions and sustainable business growth.
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