The Problem With Agile…

AngerA common problem I constantly encounter with people and organisations struggling to get Agile to work for them is this…

They’re focusing on the wrong things – whilst ignoring the key fundamentals that make Agile work.

Now, if your goal is just to slap a few ‘Agile’ labels on what you’ve always been doing, and you have no desire to reap the Agile benefits of higher profits, lower costs, improved quality and quicker time to market, then I wish you well…

…Just remember that Einstein defines madness as “doing the same thing over and over again and expecting different results.”

But if you recognise that in today’s fast paced, highly competitive business world, agility is not only essential for retaining market share and business survival, done properly, it can also give your company a significant competitive advantage, lower risk exposure and earlier return on investment, then watch this video…

Because in it, Dr Ahmed Sidky (Executive Director of the International Consortium for Agile) reveals the main reason why so many organisations struggle with their Agile implementation; and how to avoid falling victim to this common, and very costly problem!

Have a watch – and remember to share your thoughts, questions or comments in the section below!

 (This interview was recorded at the Agile Development and Better Software Conference East 2013, Sheraton Hotel, Boston. For more information on upcoming SQE conferences, visit: http://sqe.com/conferences)

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